Category Archives: Blogs

Integrated Marketing Communications, also known as IMC, is not something new to marketers. If you’re new to this, below is the quick definition: Integrated Marketing Communications Definition It is a process for managing the customer relationships that drive brand value. – Duncan T. (2002). IMC. Using Advertising and Promotion to Build Brands (International Edition), Mc.Continue reading “Digital Media in Integrated Marketing Communications”

The “Internet of Things”, IoT, is a topic every marketer talks about. 51% of the world’s top global marketers expect IoT will revolutionize the marketing landscape by 2020. Internet of Things Definition The pervasive presence of a variety of devices – such as sensors, actuators, and mobile phones – which, through unique addressing schemes, areContinue reading “How to Use IoT in Marketing?”

This post will discuss Mobile Marketing’s it’s benefits, difference and types of mobile marketing available. But first, what is Mobile Marketing? Mobile marketing as any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device. – Kaplan, Andreas M. (2012). “If you love something, let it goContinue reading “Marketing Going Mobile”

As mentioned in the previous post, this post will talk about Social Media Marketing Strategy. Let’s start with understanding why people engage in social media? What’s their motivation? Why Do People Engage in Social Media? According to the Guosong Shao in his book “Understanding the Appeal of User‐Generated Media: A Uses and Gratification Perspective. Internet Research“,Continue reading “Social Media Marketing Strategies”

As a Millennial and a student majoring in Accountancy, I would never think about what Social Media was about. We just use it, right? While Digital Marketing has many marketing activities, Social Media Marketing is one of the most effective ones available today. In this post, I am going to expound on Social Media, theirContinue reading “ABCs of Social Media Marketing”

Welcome in joining me to venture into the Digital Marketing World through the lens of a millennial in Singapore. The Digital World is not something new to the Millennials and Gen Z generation. I am part of the generation that has seen the transition from Traditional Offline Marketing to Digital Marketing. We used to walk downContinue reading “An Introduction to the Digital Marketing World”